Why does the profile matter?

The LinkedIn profile is the page for someone to learn who you are and what you do. It’s one of the fundamentals of your LinkedIn presence and can act as a first impression of you. 

When you start writing and posting content on LinkedIn, most people will read your posts on their feed and move on. But a small percentage of them might really love your content, go to your profile to learn about you and decide if they want to follow you. That’s one way of turning casual readers into loyal followers. 

Having a complete profile versus an empty one can be the difference for someone to engage with you. 

Great profiles lead to more opportunities

A well-detailed profile can also set you up for opportunities like 

1. Jobs 

A recruiter may have a job opening, and having the skills and experiences on your profile can help the recruiter decide if you’d be a fit for the role. 

2. Clients & Customers

A client may be interested in your services, and showing experiences and the results you’ve driven for other clients can increase your credibility.

3. Partners & Sponsors

A company may want to collaborate with you, and showcasing your expertise and accomplishments can give them the confidence to work with you.

Introduce yourself

People often bond over common interests and your profile can hint at topics that you’d potentially be interested in. It helps others get some context about you and lets them initiate conversations around shared interests, which often leads to more enjoyable conversations.  

It’s worth spending time filling up your profile, even if it’s not perfect. Having some details is better than leaving it empty.

You can always add more details later on and it’s usual for people to update their LinkedIn profiles every now and then. 

Lesson Summary

The LinkedIn profile serves as a crucial introduction for others to learn about who you are and what you do. Here's why the profile is important:

• It acts as a first impression of you.
• It can turn casual readers into loyal followers.
• Having a complete profile increases engagement.

A detailed profile not only helps in engaging with others but also opens up various opportunities:

• Jobs: Recruiters use profiles to assess if you are a fit for job openings.
• Clients & Customers: Showcasing experiences and results can boost credibility for potential clients.
• Partners & Sponsors: Companies look for expertise and accomplishments to collaborate with you.

Your profile can also help in building connections by indicating shared interests, sparking conversations, and leading to enjoyable interactions.

While it's important to have a well-detailed profile, remember that it doesn't have to be perfect from the start. Updating and adding details over time is common on LinkedIn, so having some information is better than leaving it empty.